Wild & Pure was built when 4 friends decided that there is a need for a change in the skincare industry. Started our skincare routine ever since puberty, we realised that there is not a single product that suited our skin type 100%. Every time a new pimple comes to visit, we tend to pile more pimple cream or use a pimple patch to hide it. It got us thinking .... why not curate something to prevent it? After doing our research, we realised that many of our skincare products contain lots of chemicals which can cause our skin to react to it.
Chemicals such as Parabens and Phthalates are preservatives that are added and can be found in skincare products that you use on a day-to-day basis. These preservatives are added to your products to prevent growth of unwanted biology. They are heavily utilised by companies in the skincare industry as they are economical. Based on statistics, 60% of the products you put on your skin gets absorbed into your bloodstream. Therefore, it is essential to provide the right “food” to give your skin as these harmful chemicals can result in major health issues.
Founded by 4 friends, we aim to provide our consumers with products that contain 100% natural ingredients that are affordable, of the highest quality and environmentally friendly. We want the absolute best for our consumers but not at the expense of your wallet, our furry animals and the environment.
Due to a rise in plastic consumption here in our sunny island, Singapore, Wild & Pure will do our part and make it our responsibility to provide an eco-friendly alternative to achieve a sustainable lifestyle in the long run.
Vision
To be the leading natural and cruelty-free skincare brand in Singapore with eco-friendly practices. Wild & Pure is committed to bring you products that are safe for you and your skin to indulge in while protecting mother earth.
Mission
To curate a myriad of natural skincare products by providing an extensive range for our consumers to choose from.